PROJECT DETAILS
Timeline
Extended
Role
Design and collaborative execution
Context
Headroom is an AI focused virtual meeting platform. I was brought in as the founding designer to help build the vision around the future of meetings. While there are many challenges with holding meetings over video chat, we aimed to define and utilize the unique benefits of meeting online. When the word "Zoom" would strike fear in the heart of any employee, we wanted Headroom to call for excitement and ease of meeting.
We wanted to use A.I. to allow meeting participants to focus on each other and productivity of the meeting rather than being distracted by taking notes, missing context, or loosing interest. Headroom enables meeting hosts and participants to create the most engaging and hands off meeting possible.
I was in charge of defining, designing, and evangelizing the entire product. From the web product, to mobile companion apps and the email systems, I worked on all design efforts across all of product. Working closely with the CEO, CTO, and engineering teams I lead the team painting a vision of what our future could look like and created a clear prioritized plan on how to get there.
THE ASK
"What should the future of virtual meetings look like?"
We all know meeting online can be a challenge, but instead of focusing on ways to make it more like in person meetings, how can we focus on the unique benefits that meeting in front of a screen can provide? Half the time we meet in person coworkers are on their laptops anyway, yet we feel a need to recreate the in person world as much as possible.
Everyone is different. Some want to be in an office and some want to work from home permanently. We wanted to take an approach that enabled those who want to sit face to face to focus on the conversation while empowering those who prefer to be more engaged by creating documentation and doing during conversations.
We wanted to provide a set of tools that really accentuated the positive opportunities of meeting online, enabling everyone to collaborate in a way that fits everyone's needs.
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THE PROCESS
Working on the Headroom product required all kinds of processes.
We began with team exercises and feature ideas, comparing them against different strategies and user problems. I lead prioritization and creating a plan of attack for the team. This included balancing features that allowed design to get ahead of engineering and robust key framework components that allowed us to build a flexible system that could account for rapid iteration on every detail of the project.
It was more than just creating a vision and planning features, but required critical and long term thinking to make framework decisions that encouraged flexibility and growth for the product. It left clear areas for creation while providing rigid ideas around navigation and where certain ideas or problems were going to be solved by different areas of the product.
This included months of iteration, deep collaboration with the team, and stakeholder alignment. I worked hard to build a healthy design culture around how to build and iterate in the most thoughtful ways possible.
Sometimes starting with wireframes and sometimes diving into feature ideas, I helped evaluate every problem and idea to decide what the best use of time was for that feature. We invested long term in the important and complex areas and balanced with quick wins for features that didn't provide the value to justify more time spent. Regardless of speed of build, every feature was viewed through the lens of brand, delight and polish.
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THE REFINEMENT
I lead design of our product and brand through many obstacles, wins, and revisions over years. We continued to iterate on every aspect of the product based off user research, feedback and company goals. Each feature could warrant it's own case study in this portfolio, but I'll try to present some of my favorites. Feel free to reach out if you're curious about any aspect of my time at Headroom.
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